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	<title>Development and Integrity Management by Eli Lopian &#187; Marketing</title>
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	<link>http://www.elilopian.com</link>
	<description>Creating better software</description>
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		<title>Product Status Peek &#8211; 2011</title>
		<link>http://www.elilopian.com/2011/01/02/product-status-peek-2011/</link>
		<comments>http://www.elilopian.com/2011/01/02/product-status-peek-2011/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 15:54:55 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Release]]></category>
		<category><![CDATA[Unit Tests]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2011/01/02/product-status-peek-2011/</guid>
		<description><![CDATA[We are starting the year with some great product advances.

Typemock Isolator++
&#160;
We have released version 1.1, with many bug fixes and 2 major features:
1. Continuing with our beliefs, now there is no need to change the production code at all!
2. There is a new api to fake out and ref arguments
3. No, we haven’t completed our [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Web Site bug issue now solved</title>
		<link>http://www.elilopian.com/2010/10/07/embarrassing-bug-in-our-web-site/</link>
		<comments>http://www.elilopian.com/2010/10/07/embarrassing-bug-in-our-web-site/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 13:03:34 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Unit Tests]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2010/10/07/embarrassing-bug-in-our-web-site/</guid>
		<description><![CDATA[Just came back from our Isolator++ release brunch, thanks team, it’s a pleasure to celebrate this release with you, after all the hard work and challenges that we had to overcome. and what a great release! We have managed to beat our own goals.
But here comes the embarrassing part, a small bug slipped though our [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CrowdMarketing &#8211; Crowd driven messaging</title>
		<link>http://www.elilopian.com/2010/10/06/crowdmarketing-crowd-driven-messaging/</link>
		<comments>http://www.elilopian.com/2010/10/06/crowdmarketing-crowd-driven-messaging/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 14:58:55 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Unit Tests]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2010/10/06/crowdmarketing-crowd-driven-messaging/</guid>
		<description><![CDATA[We have all heard of crowdsourcing, and that crowdsourcing marketing is doomed to fail. So it is not often that one our our users manages to articulate our values in such a clear and concise way:
@leypascua: It&#8217;s amazing how TypeMock enables you to take advantage of trade-offs in code without sacrificing quality. 

Thanks leypascua











]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 4 reasons why we DIDN&#8217;T choose Oslo</title>
		<link>http://www.elilopian.com/2010/05/03/4-reasons-why-we-didnt-choose-oslo/</link>
		<comments>http://www.elilopian.com/2010/05/03/4-reasons-why-we-didnt-choose-oslo/#comments</comments>
		<pubDate>Mon, 03 May 2010 18:39:55 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2010/05/03/4-reasons-that-why-we-didnt-choose-oslo/</guid>
		<description><![CDATA[I have just come back from a really successful and fun kickoff of our partnership program (web-site up soon). But everyone is asking me:
Why Oslo?
Well the reason is not because of the fresh fish that can be found in Norway, even though I love salmon.
It is not because of the great people, who are well [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing my LinkedIn Network</title>
		<link>http://www.elilopian.com/2009/12/30/testing-my-linkedin-network/</link>
		<comments>http://www.elilopian.com/2009/12/30/testing-my-linkedin-network/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 10:30:39 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2009/12/30/testing-my-linkedin-network/</guid>
		<description><![CDATA[ I have a LinkedIn account for ages, and I have been connecting to friends and colleges, although not actively for quite some time. I have decided that it is about time I used my network.
We are growing and we need to recruit an Online Marketing Wizard, just as we only get the best people [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2009 retrospect</title>
		<link>http://www.elilopian.com/2009/12/28/2009-retrospect/</link>
		<comments>http://www.elilopian.com/2009/12/28/2009-retrospect/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 15:21:39 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Unit Tests]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2009/12/28/2009-retrospect/</guid>
		<description><![CDATA[ Its my birthday, which is normally a time for self reflection and lot of fun, alcohol and friends.
As a present my friends gave me a Tandem skydiving, I am waiting for good weather to see why my friends want me to jump out of a flying plane 4 km in the air.
My birthday always [...]]]></description>
		<wfw:commentRss>http://www.elilopian.com/2009/12/28/2009-retrospect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crossing the Chasm &#8211; Is it still true?</title>
		<link>http://www.elilopian.com/2009/03/10/crossing-the-chasm-is-it-still-true/</link>
		<comments>http://www.elilopian.com/2009/03/10/crossing-the-chasm-is-it-still-true/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 20:27:12 +0000</pubDate>
		<dc:creator>Eli Lopian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.elilopian.com/2009/03/10/crossing-the-chasm-is-it-still-true/</guid>
		<description><![CDATA[I picked up Crossing the Chasm (Geoffery Moore) again while thinking about our marketing strategy.
This brings up a few questions.
Q1: Is this strategy still true? With the speed that information travels and web 2.0 communities?
Q2: Is unit testing a disruptive innovation? 
Q3: If it is true, what is the state of unit tests. Have we [...]]]></description>
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		<slash:comments>0</slash:comments>
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